Design + Research
Diagram Office is a NYC based studio whose mission is to improve healthcare experiences through human-centered design principles. Responsibilities included: participating in several client meetings (ranging from clinics to pharmaceutical companies), strategizing and designing content for all of Diagram’s social media platforms, and rolling out Diagram’s podcast campaign from inception to publication.
Background
As a healthcare design studio, Diagram worked with a mix of hospitals and companies in the healthcare field — alongside these projects the founders, Tina Park and Miya Osaki, hosted a podcast as a way to share insights and discuss the intersection of design and healthcare.
Goal
Create accessible and evergreen content for followers and potential clients to learn and share the wealth of knowledge Diagram has to offer, which centers around the importance of human-centered design in healthcare.
Goals: *Quality over Quantity*
- Create quality content to grow engagement
- Consistent and authentic voice
- Become a trusted source to ask, learn, and share
- Make wealth of knowledge accessible
- Create a conversation
- Test out different ways to share and engage
Solution
A guide that divided all 40+ podcast episodes into different categories based on topics. Every month each platform (Instagram, Twitter, and LinkedIn) would highlight a different category.
Note:
Leader of development of content and visuals with weekly/biweekly checking with CEOs
Note:
Each Instagram post had a story that gave a summary of the episode and then linked to Spotify for followers to listen directly to that featured episode - these stories were then added to highlights, so that a library of content was readily accessible at all times.
Results
Saw the campaign through from creation and adapted posting schedule based on analytics (using Hootsuite) and then was asked to create with a special guest campaign that is set to launched end of summer 2021.
Overall, the Diagram team was thrilled to have content they could build on with future projects and podcast episodes. Each platform gained followers and engagement and the company saw an increase in project inquires.